Use case · Marketing & Creative Agencies
Automation for agencies who'd rather make than manage.
Your team is good at the work — they're not good at status reports, briefing intake, client weekly recaps, or PSA admin. We build the workflows that move that overhead off your team's plate so the people you hired for talent can spend their hours on talent.
Tell-tale signs
If you've heard yourself say any of these, automation will help.
These are the patterns that show up at agencies once headcount crosses 15–20:
"Where are we on the [Client X] thing?"
Every Monday meeting starts with a 30-minute status sync that should be a dashboard. Account leads pull updates from PM, traffic, design, and dev one-by-one.
Client weekly recaps eat a half-day per AM
Every AM/PM rebuilds the same report every week — pulling impressions from Meta, conversions from GA, hours from Harvest, screenshots from drive. By hand.
Briefs come in as Slack DMs and Google Docs
No structured intake. No SLA on response. Briefs slip through cracks. Junior staff lose hours chasing missing info.
Utilization is invisible until invoicing
You only know who's overbooked or under-billable at the end of the month. By the time you see the gap, your margin's already gone.
Highest-ROI automations
What we ship most often for marketing + creative agencies.
These cluster around three goals: take admin off the team, make client reporting one-click, and surface utilization in real time.
Structured intake forms + brief routing
Form-based brief intake with required fields, SLA-tracked routing to the right capability, auto-creation of project boards + Drive folders + Slack channels. Replaces 'DM-an-AM-and-hope' with a real pipeline.
See related automationsAutomated client weekly recaps
Pulls performance data from Meta/Google/LinkedIn/GA, joins with Harvest hours and project status, formats into a templated client recap that the AM reviews + sends. Cuts 4 hours/week per AM.
See related automationsTime-tracking nudges + reconciliation
Slack reminders for missing time entries, daily/weekly reconciliation against project budgets, alerts when projects are tracking over scope. Stops the end-of-month time-tracking fire drill.
See related automationsCreative review + approval workflow
Creative uploaded → automated routing to internal QA → client review with structured feedback → revision tracking → final-asset packaging + delivery. Replaces 8-email threads with a single workflow.
See related automationsReal-time utilization dashboard
Joined view of Harvest hours, project budgets, and team capacity. Partners see over/under-utilization daily, not at month-end. Pipeline alarm when capacity gets tight.
See related automationsInvoicing automation
Project milestones + time entries auto-generate invoices in Stripe/QuickBooks. AR aging alerts route to AM+ops when invoices age past 30 days. Pulls 2-3 days/month off your finance team.
See related automationsTypical stack
The tools we usually see in this industry.
We integrate around what you run today — no platform swaps required. Don't see your tool? Ask.
- Asana
- ClickUp
- Monday.com
- Notion
- Linear
- Harvest
- Toggl
- Float
- Resource Guru
- Slack
- Frame.io
- Wipster
- Dropbox
- Google Workspace
- Stripe
- QuickBooks
- HubSpot
- Pipedrive
Composite example
35-person performance agency — recapture 12 hrs/week per AM on client reporting alone.
The setup
Mid-size performance marketing agency. 8 AMs each spending 4–5 hours/week per client building Friday recaps. 22 active clients. Recaps pulled data from Meta, Google Ads, GA4, and Harvest into a templated Google Slides deck — by hand.
What we did
- 1Mapped the recap template + data sources for each client engagement type
- 2Built an n8n flow that pulls performance APIs nightly + caches data warehouse-style
- 3Generated draft recap decks every Thursday at 7am with all numbers + chart auto-populated
- 4AM reviews + edits commentary in 30 min, sends via existing client comms tool
- 5Bonus: utilization dashboard layered on top with team-by-team capacity views
Composite of patterns we've seen in agency engagements; not a single named client.
Outcome
- Hours saved / AM / week
- 12
- Time spent on recaps
- 4 hrs → 30 min
- Recap consistency
- 100%
- Billable capacity reclaimed
- 12% of agency
Pricing snapshot
$8,000 – $35,000
Payback: 45–90 days typical
Most agencies start with client reporting + utilization automation as one project ($10k–$18k). Intake/brief workflows + creative review usually come in phase 2.
- Free 30-min scoping call
- Industry-specific scope
- Source code + workflows you own
- 30 days post-launch tuning
- Compliance-aware where relevant
Questions
Common questions for marketing & creative agencies.
- We already use a PSA (Workamajig, Kantata, FunctionFox). Does that work?
- Yes. We extend rather than replace — PSAs handle the core records and your accountants love them, but every PSA has gaps where integrations should be. We layer custom workflows on top so data flows between your PSA, your time tracking, your design tools, and your client comms.
- Will this work for retainer accounts AND project-based work?
- Yes, but the automations are different. Retainers benefit most from utilization dashboards and predictable monthly reporting. Project-based agencies benefit from intake automation, milestone billing, and scope-creep alerting. We scope each separately.
- Can you set up AI for our creative team?
- Honest answer: a thoughtful AI rollout for creative is a different engagement than ops automation. We can do both, but we don't pretend they're the same project. The intake/briefing/reporting work we do is the ops layer underneath; AI augmentation of creative work itself is a separate scope.
- We're a 6-person agency. Is this overkill?
- Probably yes if you're under 10 people. The math works around the 12-FTE mark when account management overhead becomes a real percentage of your senior people's week. Below that, ClickUp/Notion templates + a discipline of using them gets you most of the way.
Other industries we serve
Different industry? Same patterns.
Ready to scope a build for marketing & creative agencies?
Book a free 30-minute discovery call. We'll talk through your stack, your goals, and walk away with a written plan and a quote.