Sales rejects the leads
Agree the qualification definition, capture the fields that support it, and bring sales feedback into campaign reviews.
ONE TEAM. FROM CAMPAIGN TO CRM.
B2B paid media,
content & account-based marketing.
Google, LinkedIn, Reddit, Meta, and ChatGPT ads for recruiting firms, consultancies, and B2B service businesses. We create the content, build the campaigns, and connect inquiries to your CRM and sales follow-up.
Strategy, content, ads, landing pages, and CRM follow-up.
One coordinated scope, with clear owners.
YOUR CAMPAIGN-TO-REVENUE PLAN 01 → 04
01 / CREATE SOMETHING USEFULContent, creative & your offer
02 / REACH THE RIGHT AUDIENCE
03 / MAKE THE HANDOFF COUNTYour website, CRM & sales team
Capture · Qualify · Assign · Follow up
04 / PIPELINEQualified
opportunities
opportunities
04 / REPORTINGCRM-recorded
revenue context
revenue context
PAID MEDIA & CONTENT GENERATION
The right channels.
The content to make them count.
Google, LinkedIn, Reddit, Meta, and ChatGPT ads, backed by content production. Choose a service to see the work. Your plan can combine what you need without committing to every channel.
GOOGLE ADS
Be there when buyers search.
Search campaigns for people actively looking for your service. Start with the offer and search intent, then decide which queries deserve your budget.
What we can take on
- Keyword research, search-term reviews, and negative keywords
- Search ad copy and landing pages matched to the offer
- Conversion setup and CRM qualification feedback within the agreed scope
What we review
Review search intent, qualified inquiries, and linked opportunities alongside spend and platform conversions.
FROM OFFER TO SALES FOLLOW-UP
Search intent: find a staffing partner
ILLUSTRATIVE SEARCH AD COPYA staffing partner for your next hire.
Tell us the role, the challenge, and what your team needs next. Start a conversation about your hiring plan.
Service-focused landing pageCRM context + a named sales owner
Before we commitSearch demand and competition vary. We separate employer-client searches from candidate or job-seeker traffic for recruiting campaigns. Additional Google formats are scoped when they fit.
LINKEDIN ADS
Put your offer in front of the right roles.
B2B campaigns built around companies, job functions, seniority, or buying roles. Useful when you can describe who makes or influences the decision.
What we can take on
- Company and buying-group audience planning
- Lead generation, retargeting, and offer testing
- Campaign and native lead-form context mapped to the CRM when used
What we review
Review qualified leads, matched accounts, opportunities, and account progression alongside platform activity.
FROM OFFER TO SALES FOLLOW-UP
Buying group: employer-side decision makers
ILLUSTRATIVE FEED AD COPYHiring plans deserve a clear next step.
Which roles are holding up delivery? Use a hiring-priority worksheet to brief your team before speaking with a staffing partner.
Useful resource + inquiry formCRM context + a named sales owner
Before we commitAudience size, account-list quality, available signals, and sales capacity shape the plan. An account-targeted campaign still needs relevant content and coordinated follow-up.
REDDIT ADS
Show up around the problems buyers discuss.
Test an educational offer where relevant communities, interests, or keywords suggest people are researching the problem you solve.
What we can take on
- Community, interest, and keyword audience research
- Plainspoken ad copy and useful landing-page content
- Controlled tests with conversion measurement and CRM feedback
What we review
Assess inquiry quality, fit, and downstream opportunities. Clicks and discussion alone don’t establish buying intent.
FROM OFFER TO SALES FOLLOW-UP
Context: relevant hiring and business discussions
ILLUSTRATIVE REDDIT AD COPYA hiring brief that starts with the actual work.
Before writing another job description, map the responsibilities, decisions, and gaps the role needs to cover. Start with a practical worksheet.
Educational offer + clear next stepCRM context + a named sales owner
Before we commitCommunity interest is not a verified job title or employer. Targeting can reach people beyond a selected community; available controls and expansion settings are checked before launch. Paid ads do not imply organic posting or community endorsement.
META ADS
Give interested buyers a reason to return.
Facebook and Instagram retargeting, plus selective prospecting where the audience and offer fit. Creative should make the service easy to understand.
What we can take on
- Retargeting and audience planning
- Ad copy, static creative, and educational offer tests
- Lead qualification and CRM outcomes reviewed with sales
What we review
Compare platform activity with CRM qualification and opportunity creation. Review creative performance in the context of lead quality.
FROM OFFER TO SALES FOLLOW-UP
Audience: eligible engaged visitors
ILLUSTRATIVE SOCIAL AD CONCEPTYour next hire starts with a better brief.
Turn a list of tasks into a role your team can agree on. A practical starting point for your next hiring conversation.
Ad creative + matching landing pageCRM context + a named sales owner
Before we commitAsset supply, audience fit, consent, and tracking configuration matter. Low-cost form fills are not the same as qualified demand.
CHATGPT ADS
Meet buyers while they explore a decision.
Consider ChatGPT advertising when buyers are exploring a business problem, comparing options, or evaluating a service offer.
What we can take on
- Account eligibility and campaign-feasibility checks
- Offer, ad copy, and landing-page alignment
- Conversion-event planning and focused tests with agreed review criteria
What we review
Document supported conversion measurement and preserve available click context for CRM reporting. Separate paid campaigns from organic AI referrals.
FROM OFFER TO SALES FOLLOW-UP
Discovery: researching a business service
ILLUSTRATIVE OFFER CONCEPT · NOT A LIVE ADMake the next hiring decision with a clearer plan.
A focused conversation about your hiring needs, the roles involved, and the next useful step for your business.
Relevant offer + measurable inquiryCRM context + a named sales owner
Before we commitConfirm account access, markets, campaign capabilities, and permitted measurement signals before launch. Buying ads does not influence ChatGPT answers or buy an organic recommendation.
CONTENT GENERATION
Turn your expertise into something buyers can use.
Content for the whole campaign: ad copy, static creative, landing pages, articles, and lead magnets. Start with a real buyer question and an offer worth acting on.
What we can take on
- A brief grounded in your audience, offer, and subject-matter expertise
- Ad variations, landing-page copy, articles, and practical resources
- Editing, design, and repurposing into the agreed campaign formats
What we review
Give each asset a purpose: explain the offer, answer an objection, support a sales conversation, or generate a qualified inquiry. Review the relevant response, not just output volume.
FROM OFFER TO SALES FOLLOW-UP
Source: your approved expertise and evidence
ILLUSTRATIVE CONTENT BRIEFOne useful idea. Several ways to tell it.
Buyer question: how do we brief a staffing partner? Build a practical hiring worksheet, explain it on a landing page, and adapt the message for each ad channel.
Resource → landing page → ad variationsCRM context + a named sales owner
Before we commitWe agree on formats, volume, revisions, and publishing responsibilities first. Your team approves factual claims and supplied evidence. Original filming, specialist research, and ongoing community management require separate scope.
ONE COORDINATED ENGAGEMENTFrom the first idea
From the first idea
to the next sales conversation.
We can combine campaign strategy and content with our website, CRM, automation, and reporting services. Your proposal defines the deliverables and who owns each handoff.
See what an engagement includesSTART WITH THE COMMERCIAL PROBLEM
Campaigns can run.
The handoff can still fail.
Paid media is only useful if your team can identify the right inquiry, act on it, and learn what happened next.
Campaign source disappears
Preserve campaign, offer, and landing-page context from the first conversion through the CRM record and opportunity.
An account engages without an owner
Match known contacts to accounts, apply ownership rules, and make the next follow-up visible to the sales team.
The reports disagree
Reconcile platform-reported conversions with CRM-recorded lead, opportunity, and revenue outcomes instead of adding them together.
WHO THIS FITS
Service businesses with a considered sale.
- Recruiting and staffing firms seeking employer clients, not candidate attraction by default.
- Consultancies selling considered, high-value services.
- B2B service firms with identifiable target accounts and a sales process.
WHAT MAKES A USEFUL START
Enough operating clarity to learn.
- A defined offer and an identifiable audience.
- Someone responsible for sales follow-up.
- A workable way to record lead and opportunity outcomes.
ILLUSTRATIVE IMPLEMENTATION
Follow an inquiry
beyond the form.
What gets recorded? Who owns the next step? This worked process shows how campaign context travels into sales. It’s an implementation example, not a claim of campaign results.
See the campaign-to-CRM walkthroughCampaign nameInquiry recordAccount matchSales ownerOpportunity context
ACCOUNT-BASED MARKETING FOR B2B SERVICE FIRMS
Coordinate around
the accounts you want to win.
Account-based marketing is the work of coordinating marketing and sales around selected accounts. Running an ad against a company list, by itself, isn’t a complete ABM program.
We define the target-account process, activation work, and handoff. Your team owns the business priorities, access, approvals, and sales follow-through that make the process real.
- 01
Select and prioritize accounts
Define the ideal customer profile, account tiers, buying roles, exclusions, and ownership rules.
- 02
Make the offer relevant
Set the offer, message, and campaign activation around a buying group or account segment.
- 03
Coordinate the next move
Match engagement to CRM accounts and give sales a clear owner, follow-up expectation, and fallback path.
- 04
Review account progression
Review engagement, qualified meetings, opportunity creation, and CRM-recorded progression as separate decisions.
Ops Automators
Campaign strategy, content production, and management within scope, plus measurement design, CRM handoffs, reporting definitions, and review cadence.
Your team
Offer decisions, account knowledge, sales ownership, factual and creative approvals, platform and CRM access, plus follow-up and outcome feedback.
PAID MEDIA ATTRIBUTION & CRM REPORTING
Know what happened
after the click.
Attribution is a measurement method, not proof of causality. The goal is a decision-ready record of signals, definitions, and limits.
ILLUSTRATIVE CHANNEL-TO-REVENUE VIEWReporting structure, not campaign results
| Record | What is preserved | What is reviewed | What can differ |
|---|---|---|---|
| Campaign and landing page | Channel, campaign, offer, and source context | Spend, clicks, and configured conversion events | Consent, redirects, missing click IDs, and platform windows |
| Lead and account | Contact, company match, qualification, and owner | Lead quality, routing, and follow-up | Duplicates, unmatched accounts, or a changed source field |
| Opportunity and revenue | Opportunity linkage and CRM-recorded outcome | Progression and won revenue by agreed definition | Modeled credit, timing, and overlapping attribution |
Campaign source → inquiry record → account → opportunity → revenue context
Capture and define
Agree campaign-source fields, lifecycle definitions, conversion events, attribution windows, and revenue definitions before launch.
Connect and deduplicate
Use consent-aware browser or server signals where supported and permitted. Apply stable identifiers and deduplication rules where the stack allows.
Compare, don’t combine
Show platform-reported conversions separately from CRM outcomes. Missing signals, overlapping credit, and differing windows are documented, not hidden.
ILLUSTRATIVE IMPLEMENTATION WALKTHROUGH
A campaign inquiry becomes a CRM record with a next owner.
No performance metrics are shown here. This is a practical pattern to validate against your systems, consent requirements, and sales process.
- 01
Name the campaign
Define campaign, offer, landing-page, and source values before traffic arrives.
- 02
Capture the inquiry
A form submission enters the CRM with the available campaign context and consent-aware conversion signals.
- 03
Match and assign
Match a contact to an existing account where possible, then apply the agreed owner and fallback routing rule.
- 04
Carry it into sales
Use shared qualification definitions and preserve source context as a lead becomes an opportunity.
- 05
Reconcile the reports
Compare platform reporting with CRM-recorded progression, flag duplicates or gaps, and document the differences.
FREE CAMPAIGN-TO-REVENUE WORKSHEET
Write the measurement plan
before the campaign launches.
Define campaign IDs, conversion events, CRM fields, qualification rules, attribution windows, and the revenue report your team will review. Includes a blank Excel template and clearly labeled illustrative examples.
Get the measurement worksheetPAID MEDIA ASSESSMENTS, LAUNCHES & MANAGEMENT
Start with the
right level of investigation.
01 / A PRACTICAL STARTING POINT
Paid Media & Attribution Assessment
A separately scoped review for teams that need a clear recommendation before building or scaling campaigns.
Discuss an assessmentWe review
Audience and campaign context, tracking and CRM handoffs, sales ownership, reporting definitions, and the gaps that would distort decisions.
You receive
Prioritized findings, measurement recommendations, and a proposed implementation or management scope. Price and timing are agreed after scoping.
We need
Relevant account and CRM access, the people who own sales follow-up, and time to review the current process together.
Outside this scope
Media spend, ongoing management, creative production, software, and larger website or CRM implementation projects unless included in a written proposal.
Content, campaign build & launch
For teams with a defined offer, audience, owner, and viable measurement plan.
Agreed content and creative assets, campaign setup, landing pages, conversion requirements, and a launch checklist. Website or CRM build work can be included in the same proposal.Ongoing paid media, content & ABM
For teams that need a managed program and a regular way to review account and sales feedback.
Campaign management, content production, creative tests, account coordination, and reporting reviews. We agree on asset volume, revisions, and delivery responsibilities before work starts.Your accounts. Clear costs. Proposals separate setup fees, management fees, media spend, creative production, software, and larger website or CRM work. You own the advertising accounts and pay platforms directly.
A discovery call is not a written audit. The free call identifies fit and next steps. Detailed investigation is separately scoped.
Engagement and pricing detailsBEFORE WE BEGIN
A few useful answers.
Do we need to run every advertising channel?
No. Choose channels around your buyers, offer, budget, and evidence. Google Search addresses active service searches; LinkedIn supports company and buying-role audiences. Reddit, Meta, and ChatGPT are considered where their context and audience fit. We can begin with one channel and a useful offer.
Can you handle content, ads, our website, and CRM together?
Yes. We can combine content generation and paid media with our website, CRM implementation, automation, and reporting services in one coordinated engagement. The proposal names deliverables, owners, fees, and dependencies so the handoffs are clear. You can also bring us in for one part alongside your existing team.
What does content generation include?
Ad copy, static creative, landing-page copy, articles, lead magnets, and repurposing approved material into campaign assets. We agree on formats, volume, revisions, and publishing responsibilities before starting. Your team supplies subject-matter expertise and approves claims. Original filming and specialist research are scoped separately.
How do Google Ads and Reddit Ads fit a B2B campaign?
Google Search can reach people looking for a specific service, with search-term reviews and exclusions to reduce irrelevant traffic. Reddit supports research around communities, interests, and keywords. Community interest does not verify a person's job or company. For both, we assess inquiry quality and CRM outcomes alongside advertising reports.
What does account-based marketing include?
Target-account selection, buying-group definitions, relevant messaging, campaign execution, and coordinated sales follow-up. We measure account engagement and opportunity progression alongside individual leads.
Can you manage ChatGPT ads from OpenAI?
We can scope campaign setup, management, and conversion measurement. We confirm your account access, supported market, and available campaign capabilities before launch. Ads are separate from ChatGPT answers; buying ads does not buy an organic recommendation.
Is attribution included in every channel?
Yes. Every channel scope includes a measurement plan. We agree on conversion events, campaign identifiers, CRM outcomes, and reporting windows. Implementation depends on your stack and the permissions and signals available.
Why can ad-platform and CRM numbers differ?
Platforms can use different attribution windows, view-through credit, and modeled conversions. We show platform reporting separately from CRM-recorded pipeline and revenue, explain the differences, and avoid adding overlapping platform conversions together.
Are advertising spend and creative included in the management fee?
Your proposal separates setup, ongoing management, media spend, creative production, and third-party software. You own your ad accounts and pay the platforms directly. We agree on creative volume and responsibilities before work starts.
Can you work with our existing marketing team or agency?
Yes. We can own content production, campaign management, attribution and CRM connections, or a defined workstream alongside your team. The scope names the owner of strategy, creative, approvals, and sales follow-up.
When is an assessment a better first step than a campaign launch?
Start with an assessment when the offer, target audience, conversion tracking, CRM handoff, or sales ownership is still unclear. A discovery call identifies fit. A paid assessment reviews the details and produces a written recommendation.
Is this for recruiting candidates or employer clients?
This service is positioned first for employer-client acquisition by recruiting and staffing firms. Candidate attraction can involve different audiences, workflows, compliance obligations, and measurement, so we discuss it separately before including it in scope.
CONNECTED SERVICES
Bring the rest of the
buyer journey into view.
Core service
RevOps & Operations Consulting
Improve processes across sales, delivery, finance, and internal operations, with CRM, data, automation, and reporting work scoped around your priorities.
Explore RevOps & Operations ConsultingImplementation service
Web Development & Technical SEO
Responsive websites and interactive landing pages with thoughtful design, technical SEO, and CRM-connected lead capture.
Explore Web Development & Technical SEOCore service
Custom Apps & Web Development
Design and build marketing websites, internal applications, and client portals connected to your business systems.
Explore Custom Apps & Web DevelopmentCore service
Workflow Automation & Integrations
Connect lead capture, onboarding, delivery, and billing so your team spends less time re-entering records and chasing the next step.
Explore Workflow Automation & IntegrationsCONTENT. CAMPAIGNS. THE WORK THAT FOLLOWS.
Bring the goal.
Let’s build the plan around it.
Need the ads, the content, and the systems behind them? We’ll map out what belongs in your scope and what’s already working.
Discuss your campaign goalsFree 30-minute discovery call.
Detailed assessments and plans are scoped separately.
Detailed assessments and plans are scoped separately.